SiGMA Europe 2027 in Malta: your merchandise checklist
SiGMA Europe returns to Malta from 3 to 5 May 2027, with the expo at Ta’ Qali. For many iGaming companies it is a home show, which makes merch easier: no international shipping, no customs, and a supplier down the road if something changes at the last minute. Here is how to plan it. Check sigma.world for the final programme and exhibitor deadlines.
When to order
Work backwards from your stand build day:
- Mockups approved: about four weeks before the show, so by early April. Easter falls in late March 2027, and some suppliers slow down around it.
- Production: 7 to 12 days from approval for most items, express from 3 days for some.
- Delivery: we deliver anywhere in Malta, to your office or straight to the venue.
Ordering early also gives you the full choice of colours and stock.
1. Giveaways for stand visitors
Pick things people use during the show and keep afterwards:
- Power banks and charging cables: phones die by mid-afternoon on the expo floor.
- Bottles: May in Malta is already warm.
- Tote bags: for brochures and the other giveaways visitors collect.
- Sunglasses, caps and fans: useful for the outdoor areas and evening events.
Run two tiers: a low-cost item for everyone, and a premium one kept back for booked meetings and qualified leads.
2. Team kit
Matching polos or lightweight shirts make your team easy to spot and look good in photos. In May, skip the hoodies on the expo floor and go for breathable fabrics. Embroidered polos look sharp for all three days. Order a couple of spares per size.
3. Client and VIP gifts
For meetings with partners, a premium item in a branded box leaves a better impression than a handful of freebies: quality drinkware, tech, or a locally inspired gift for visitors flying in.
4. Party and side events
If you host a side event or party, think about lanyards, wristbands, branded cups and napkins, and a few larger items such as flags or a branded backdrop.
How many to order
Base it on your meetings booked, visitor scans from last year and the number of days you give items away. Split your budget between a volume item and a premium item. Most products start from 10 pieces, so small runs of premium gifts are fine.
Quick checklist
- Stand build date and delivery instructions from the exhibitor manual
- Products and quantities (volume + premium)
- Logo files sent, vector if possible
- Mockups approved by early April
- Team sizes collected, plus spares
- Delivery address: office or venue
