QTM Detailing: car air fresheners cut to their logo
QTM Detailing is a car detailing business in Malta. They wanted something to hand their customers that would keep the brand in the car long after the detail was done.
The brief
A freshly detailed car is the moment a customer is happiest with you. QTM wanted a small branded extra to hand over at that moment: something useful, that suits the job, and that keeps their name in front of the driver every day.
A car air freshener ticks every box. It goes straight onto the mirror, it is seen every time the customer gets in, and passengers see it too.
What we made
Instead of a stock tree shape with a logo printed on it, the fresheners are cut to the outline of the QTM logo itself, so the freshener is the logo.
Not every logo works as a cut shape straight away: thin lines, small gaps and sharp points can tear or snag. We worked with QTM on the artwork to make it fit for production, keeping the logo recognisable while giving the outline a clean, solid shape that cuts well and holds up hanging in a car.
Each freshener comes ready to hang on a black cord and is sealed in its own bag to hold the scent, with a custom header card, designed and printed for QTM, carrying the QTM logo and their line, "Car detailing, done properly." A small label on the front shows the scent, so it looks like a retail product rather than a freebie.
The result
QTM now hands every customer a freshener in the shape of their logo, so the brand stays in the car and in front of the driver every day. Want a custom giveaway in the shape of your own logo? See our corporate gifts and event giveaways, or send us your logo for a free mockup.